BRATTLEBORO-The Windham World Affairs Council invites the public to “Profitable Good Book Launch and Sustainability Lens Game Play with author, Tamara Stenn, Friday, June 19, from 6:30 to 8:00 p.m. at 118 Elliot.
The evening will feature local author, entrepreneur, and sustainability expert Tamara Stenn, who holds a Doctor of the Arts in Leadership and Economics. She will present her new book, The Profitable Good: A Bold Playbook for Sustainable Business Growth, which explores questions such as: What if the choices one makes every day — as consumers, business owners, neighbors, and community members — could help create a stronger local economy, more opportunities for others, and a healthier, more connected community?
The event will include a book talk, signing, raffle, and an exclusive interactive experience based on Stenn’s internationally recognized Sustainability Lens Game. Participants will take part in a “Main Street Brattleboro” edition designed specifically for the local community.
In The Profitable Good, Stenn demonstrates how businesses, organizations, and individuals can create win-win solutions that meet their own needs while strengthening communities, expanding opportunities, building resilience, and creating meaningful connections. Drawing on real-world examples from around the globe, the book provides practical, step-by-step strategies that show how doing good can also be good business.
The book is already being used in classrooms, professional development programs, and think tanks worldwide as a practical guide for sustainable and profitable decision-making.
Following the book presentation, attendees will join teams to play the Sustainability Lens Game, collaborating to imagine realistic solutions for making Brattleboro an even better place to live, work, and thrive. The game encourages participants of all backgrounds and ages to contribute ideas, explore trade-offs, and discover opportunities for positive community change.
Adding a unique twist to the evening, “Sustainability Sam,” an AI-powered community planning assistant, will help collect participant ideas, analyze emerging themes, and identify practical next steps. Insights generated during the event will be compiled and shared with local leaders to support community conversations and future initiatives.
“This event is about empowering people to realize that their everyday decisions matter,” said Stenn in a news release. “Whether you’re running a business, shopping locally, volunteering, or making choices at home, small actions can create ripple effects that strengthen our communities and expand opportunities for everyone.”
Organizers say the evening is designed to be engaging, interactive, and welcoming to all. No prior knowledge of sustainability or business is required. A suggested donation of $10 is appreciated, though no one will be turned away for lack of funds.
Tickets can be reserved at bit.ly/869-stenn and will also be available at the door. For further information about future events, visit windhamworldaffairscouncil.org.
This Arts item was submitted to The Commons.